Over 20 Years of Rural Transformation
Tarayana Rural Crafts (TRC) is the production and marketing arm of the Foundation, which works closely with thousands of artisans and hundreds of Self-Help Groups across the country in improving and marketing products from rural villages. Each product is painstakingly handmade by artisans whose families have been involved in the craft for many generations using locally available natural materials. The artisans are provided with the required tools and skills to revive traditional arts and crafts on one hand and help them adapt to new market demands on the other.